Partner Program Benefits Referral Authorized Gold Platinum
Lead Generation & Sales Assistance
Pre-qualified Leads Access to qualified leads prioritized by your region, program authorization and certification level. Typically, it is a 3 (to Platinum) to 1 (to Gold) ratio. Authorized on a very limited basis. No No Med High
Deal Registration Register your major deals to obtain pre-sales volume discounts and special account exclusivity. Registered deals also have an increased margin. No No Yes Yes
Volume Discount Back-end rebates available for achieving volume requirements. Higher authorization levels receive greater discounts. No No Yes Yes
Partner Locator Reseller lookup, prioritized by region and certification level (higher qualified resellers listed first (along with their level of authorization) to reward commitment). No Low Med High
Not For Resale (NFR) Access to NFR product is available at a significant discount to Partners and employees, allowing you to benefit from the products at work and home. Discounted Yes Yes Yes
Joint Promotions Participate in joint regional promotions including promotional e-mails, ads, events, etc. Easy-to-use portal allow you to view any accrued Co-op (with ticklers to ensure you don’t allow it to go unused). Also includes direct phone line access and easy-to-use form to requested MDF participation for proposed joint activities. No Limited Yes Yes
Effective Communications
Monthly newsletter and e-mails This is not spam, but valuable information requested by our partners. Includes special announcements, applicable alliance deals, updated Q&A and new sales tools.  Yes Yes Yes Yes
Partner program phone numbers You can talk to the Partner Program Manager if you need to know anything about the Partner Program, have any problems or suggestions.  Yes Yes Yes Yes
Reseller forum Have a question about configuration, sales strategies, or overcoming objections? Visit the reseller forum to post your questions and view responses from support and resellers around the country. Yes Yes Yes Yes
Online Portal Resource
Market Information Learn market trends to determine which verticals to target, what they prefer and more. Yes Yes Yes Yes
Competitive Analysis Review the latest matrix that shows how our products compare to the competition. Great resource if you’re in a competitive bid and need to de-position the competition. Yes Yes Yes Yes
Sales Tools As available, you can access PDF product slicks, sample ad and e-mail templates, white papers, PowerPoint presentations, configuration guides, and case studies. Yes Yes Yes Yes
Brand Usage Review branding guidelines, logo usage and leverage the  brand to enhance your image. Yes Yes Yes Yes
Personalized portal View all your leads. Later, you will be able to view  rebates, leads, registered accounts and personal information within your own personalized portal. Limited Yes Yes Yes
Tech & Sales support & Training
FREE Training Get up to speed on the product, sales approach and installation within the self-paced FREE training. Many of these feature streaming video. As close as possible to on-site training. Yes Yes Yes Yes
Pre-release Access Don’t be the last one to try out the new products. Order an eval to test and get up to speed with new products “before” they hit the street. Notification of availability and a request form is available within the on-line Partner portal. No No Yes Yes
Certification Register for certification program to become expert at all aspects of the product. This additional qualification allows you to achieve a higher authorization level which provides additional margins to reward you for your expertise and commitment. No No Med High
Priority Reseller Tech Support Go straight to the top of the queue for quick tech support. Either a special number or direct contact through the program manager. No Yes Yes Yes
Annual Partner Conference Attend the live event, or view the presentations online with recorded video feeds and downloadable presentations. No Yes Yes Yes
Partner Program Requirements Referral Authorized Gold Platinum
Register at portal site Must register on the Partner website and complete the application. Yes Yes Yes Yes
Qualify as a Partner Must engage in a) face-to-face selling, b) provide 1st line post-sale support, c) have outbound sales reps, d) sell complimentary products and install/integration capabilities. No Yes Yes Yes
Develop Business Plan of Action Submit a quarterly business "plan of action" (1 promotion per month) with assistance from the  Partner Manager to allocate MDF and orchestrate joint promotions. Templates available. No No Yes Yes
Quarterly Sales Targets Highest level Partners are required to reach predetermined sales targets to obtain higher margins and additional benefits. Check with the  Channel Manager for details. No No Yes Yes
Credit Application May be required if you request a direct purchase relationship. No Yes Yes Yes